BATNA (Best Alternative to a Negotiated Agreement) is the pivot point of every negotiation. The ZOPA (Zone of Possible Agreement) shows whether a deal is possible at all.
"Getting to Yes" by Roger Fisher and William Ury (1981) revolutionized negotiation theory. Instead of haggling over positions, the Harvard concept focuses on interests: what do both sides really need?
If the BATNA values don't overlap, there is no zone of agreement — in which case "no deal" is the best outcome.
Enter values as numbers (e.g. salary in K, price in EUR, percent). The unit doesn't matter — it's about the relationship.
Inspiriert von Roger Fisher & William Ury — Harvard Negotiation Project