OKR Quality Check

Objectives and Key Results — the goal system used by Google, Intel, and thousands of other companies. Objectives are inspiring and qualitative, Key Results are measurable and quantitative.

John Doerr / Andy Grove (Intel) Measure What Matters (2017)

What are OKRs?

OKR stands for Objectives and Key Results. The framework was developed by Andy Grove at Intel and popularized by John Doerr at Google.

Structure

  • Objective — what do we want to achieve? Qualitative, inspiring, ambitious.
  • Key Results (3–5 per Objective) — how do we measure success? Quantitative, time-bound, verifiable.

Spotting good OKRs

  • The Objective should inspire, not just describe
  • Key Results are outcomes, not activities (outcome, not output)
  • Key Results contain numbers — no number, no Key Result
  • 70% goal attainment counts as success (stretch goals)

Write & check an OKR

Enter an Objective and 3 Key Results — the tool will rate their quality.

What do you want to achieve? Inspiring, qualitative, no numbers.

Inspiriert von John Doerr — OKR (Objectives & Key Results)

Applied to

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Trivia

  • Andy Grove invented OKRs at Intel in the 1970s — inspired by Peter Drucker's "Management by Objectives".
  • John Doerr brought OKRs to Google in 1999, when the company had just 40 employees.
  • Google uses OKRs quarterly and company-wide — every OKR is visible to every employee.
  • The ideal OKR attainment is 60-70% — if you hit 100%, you aimed too low.
  • Intel used OKRs to make the 8086 processor the industry standard ("Operation Crush").